2007 National Sampling Event

MINNEAPOLIS (May 1, 2007) – Send mom’s taste buds on an exotic vacation this Mother’s Day during a Premium Fruit Smoothie free sampling event at all participating U.S. Orange Julius^® locations. On Friday, May 11 and Saturday, May 12, Orange Julius is giving away free samples of Julius^® Premium Fruit Smoothies including tropically inspired flavors like Mango Passion and Tropi-Colada.

“Our delicious Premium Fruit Smoothies are made with real fruit, fruit juices and low fat yogurt or sherbet, a healthier “on-the-go” option that’s sure to appeal to moms,” said Lisa Willems Connelly, director of brand and concept marketing for Orange Julius. “We’re very excited to offer this nation-wide sampling event and invite moms and everyone to come in and enjoy a Julius Premium Fruit Smoothie for themselves.”

Along with real fruit Premium Fruit Smoothies, Orange Julius is the home of the Julius Original, the famously frothy, refreshing fruit beverage first served in 1926 and available in a variety of flavors in addition to the signature orange.

While at the sampling event, pick up a gift card for Mom. Gift cards are available at any Orange Julius location in any denomination beginning at $5.00.

For a location near you or for more information about Orange Julius, please visit www.orangejulius.com.

About Orange Julius
First established in 1926 as an orange juice stand in Los Angeles, Orange Julius® today has more than 135 Orange Julius stores and more than 265 combination Dairy Queen/Orange Julius locations in the U.S., plus additional locations in Canada and International markets.  The Orange Julius of America franchise is a wholly-owned subsidiary of International Dairy Queen (IDQ).  IDQ is one of the world’s largest distributors of frozen treats, hot food items and other drinks and treats with a system of more than 5,600 Dairy Queen stores in the United States, Canada and other foreign countries.  For more information about Orange Julius, please visit www.orangejulius.com or www.idq.com.

Editor’s Note:  Full color images Julius® Premium Fruit Smoothies are available upon request.

Contacts
Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: +1 (952) 830-0204